Creativity, emotion, and being a VICE star with Mathew Yuhico

In this episode of Before We Get There, host Nicholas Braman sits down with Mathew Yuhico, a creative force in video production with a knack for storytelling. Mathew shares insights from his childhood, inspired by his artist mother, and his journey from graphic design to a career in video production. They delve into the evolution of his creative process, from personal projects that inspire emotion to handling constraints in client work. Mathew also reflects on finding balance between personal passion and professional commitments.

Topics Discussed:

• Early Inspirations: Mathew’s childhood influences, including his artistic family and his mom's passion for visual arts.
• Career Evolution: Transitioning from graphic design in PR to video production, and his creative journey across various media platforms.
• Working with VICE: The story behind his unconventional “rap application” that landed him a job at Vice during COVID and the challenges of being in front of the camera.
• Creative Process: The difference between creating personal projects versus client-driven work and finding fulfillment through personal creative expression.
• Life Lessons from Jiu-Jitsu: How Brazilian Jiu-Jitsu taught him patience, resilience, and flexibility, drawing parallels between the mat and life’s challenges.
• Life in Singapore: Adjusting to life in a new culture, finding a sense of belonging, and how these experiences shape his creativity.

Follow Mathew:

• Instagram: @mathewyuhico
• TikTok: @mathewyuhico

Additional Resources:

• Mathew’s rap application 
• Podcast website
• Podcast Instagram